Gilded Dreams Permanent Makeup Clinic

Permanent Makeup

Highly Skilled & Experienced TatToo Artist Helen Burgess

Permanent Makeup Clinic 


Would you like to wake up looking your best? Do you suffer from over plucking or hair loss? Then perhaps permanent makeup is the answer for you! 

Helen burgess

Let’s Meet Helen 

 I’m Helen the founder and semi-permanent makeup artist of Helene Permanent Beauty. I create brows, eyeliner and lips using a digital machine. I was previously a lawyer but was good at art and loved all things beauty. My journey began 8 years ago when I went with a friend to have her eyebrows tattooed. I was totally transfixed and at the age of 47 I decided to start a whole new career and quickly realised that this is what I was born to do.

I trained with the amazing Claire Hobson who has a number of celebrity clients. It’s fair to say that I absolutely love my job, it doesn’t even feel like work, if I could tattoo 24 hours a day, 7 days a week I would. I love making a difference to my clients and giving them confidence. However, I’m all about enhancing what your mamma gave you so nice and natural is the way I work.  No one’s face is the same so my work is bespoke to each individual client, I always draw freehand first and I never start tattooing until we are both happy.  If you’re wanting big unnatural brows or big winged eyeliner then I’m not the artist for you as you have to think long term and how you will age.



Permanent Make-Up

Frequently Asked Questions about Permanent Make-Up
What is Permanent Make-Up?

Permanent makeup is a cosmetic technique which employs tattoos as a means of producing designs that resemble makeup. Pigment is deposited into the dermal layer of the skin with the use of a needle, giving the illusion of traditional makeup.

Where can it be applied?

Although, eyeliner, eyebrow creation or enhancements, lip colour and beauty marks are the most common applications, a host of other services are available by specially trained Elite Tattooist Helen Burgess. She can even help to camouflage scars or re-enhance natural body pigments after surgical procedures. The possibilities are endless.

Does it hurt?

No. Helen uses an incredibly effective numbing cream on the area which makes the treatment pain-free. Some of her clients even fall asleep whilst she is tattoing!

How long does it take?

The duration of the treatment varies for each situation, typically it can take between 90 minutes to 2 hours for eyebrows and 90 minutes to 2 hours 30 minutes for lips.

How long does it last?

The cosmetic tattooing procedure is considered permanent because the pigments are implanted into the skin and cannot be removed. Although, like with any tattoo, the colours can fade over time. The most common reason for colour fading in a permanent cosmetic tattoo is the break down of pigments due to sun exposure. Other factors encouraging the tattoo to fade are some advanced skin care products, improper skin care, and natural fading due to the age of the tattoo. Chlorinated and/or salt water can also affect the condition of the tattooed areas and may require additional maintenance. Regardless of what precautions you take, the tattoo will likely need to be touched up at a later date.

After the procedure, you will need to make an appointment to return a couple of weeks afterwards for a review when the skin has had time to heal. You can then discuss with your technician if the colour and/or shape requires adjustment/touching up.

Where can I see pictures of Helen's work?

Helen Burgess is a fully qualified cosmetic tattooist with years of experience and thousands of clients that have trusted her to perform these delicate personalised treatments. To see Helen’s meticulous work and expertise we recommend you to look at her Facebook page ( as she has thousands of photos and testimonials from all her happy clients as well as a 5 star rating so you can be confident in her ability.

Do I need a patch test?

you will be required to have a patch test at least one week in advance to ensure you will not experience any adverse reactions to the products used. 

Do I need to need to pay a deposit?

Should you decide to have a treatment you will need to provide a non-refundable deposit of £50 at time of booking with a minimum of 1 week in advance.

Is it safe?

Helen Burgess is a fully licensed and insured cosmetic tattoo technician. The environment and equipment are fully sterilised before and after each treatment. The patch test carried out before the treatment will check for any potential allergies you may have.

The patch test is an important part of the consultation. It is impossible to predict whether an individual will experience an adverse side effect to any cosmetic products or procedures.
Allergies to pigments are very rare, but some reactions have been known to occur after a few years even if a patch test was performed. The patch test will indicate whether you will experience a reaction or side effect immediately, however, it does not guarantee that you will not react to the pigment in later years.

The pigments we use are:
-Gamma sterilized
-Lot & date coded
-FDA & EU certified colourants
-Made in the USA

What products are used?

Helene permanent beauty uses a range of FDA & EU certified products:


Since 1992, LiPigments have been producing pigments for both the Cosmetic and Paramedical Micropigmentation applications. Their research and development coupled with their application laboratory testing have enabled LiPigments to develop Aqua™ and Velvet™ pigments to provide you with an outstanding colour selection with proven results that last. Aqua™ and Velvet™ pigments are specially formulated to minimize touch-ups, leaving clients with beautiful colour for months and even years later. 

Swiss Color

Swiss Color ® OS pigments for permanent make up are free of iron oxides, color-stable, opaque and last longer in the skin! Swiss Color® is a comprehensive provider of high quality permanent make-up products and services. The precision machines and equipment we use reflect the latest hygienic conditions and our quality Swiss Color® OS color comply with the requirements ResAP (2008) 1 and the new pharmaceutical raw material Regulation 04 /2013 concerning nickel content.

The Swiss Color® brand is protected by law and guarantees the highest quality.


Service Overview